Teaching

Courses at Texas Tech University, from undergraduate public relations strategy to graduate seminars on human–AI interaction. Recipient of the President's Excellence in Teaching Award, 2024.

PRSC 3311

Public Relations Strategies

Strategic management of public relations, from theory to practice: situation analysis, objectives, and the selection of strategies and tactics that make a plan hold together.

MCOM 5364

Research Methods

Foundational concepts and techniques of communication research for graduate students — research design, conceptualization, measurement, and a hands-on project from start to finish.

Multi-university

Responsible AI in the Future of Work

How responsibility, transparency, and accountability can guide AI tools reshaping work. Led by Dr. Xu and supported by the National Humanities Center and Google, with faculty from Media & Communication, Computer Science, and English Writing at Texas Tech, UT Arlington, and Texas A&M.

Seminar

Theories of Human-AI Interaction

The evolving dynamics between humans and AI: theoretical frameworks, design principles, and how AI systems influence cognition, emotion, behavior, decision-making, and ethics.